TRP Lab

Welcome to TRP Lab, the place where consumer psychology is brought to life. Together with our network of thinkers and makers, we help organisations to peek into their customers minds – and help build solutions with a positive impact on decision making.

Some things
we think about…

  • It’s estimated that only 0.0004% of incoming information is consciously registered.

  • Subtle changes in brand names can mean large shifts in a consumer’s thoughts.

  • When shopping in store, many of us only spend a third of a second making our shopping decisions.

  • Analyse

    Reviewing current business practices or developing new ones through quantitative and qualitative research.

  • Build

    Designing business models, physical environments or online platforms from a behavioural point of view.

  • Educate

    Hosting workshops and lectures to learn about the inner workings of the consumer’s mind.

  • Heart shaped imagery has been shown to make us feel more generous – and likely to spend.

  • Sometimes increasing your prices can indicate high quality, resulting in increased sales too.

  • We now produce as much data in 2 days, as we did from the dawn of civilisation till 2003.

Clients

You have a vision and targets. We have the brain power to unlock minds. Let's talk. lab@retailpsychologist.com