Welcome to TRP Lab, the place where consumer psychology is brought to life. Together with our network of thinkers and makers, we help organisations to peek into their customers minds – and help build solutions with a positive impact on decision making.
we think about…
It’s estimated that only 0.0004% of incoming information is consciously registered.
Subtle changes in brand names can mean large shifts in a consumer’s thoughts.
When shopping in store, many of us only spend a third of a second making our shopping decisions.
Reviewing current business practices or developing new ones through quantitative and qualitative research.
Designing business models, physical environments or online platforms from a behavioural point of view.
Hosting workshops and lectures to learn about the inner workings of the consumer’s mind.
Heart shaped imagery has been shown to make us feel more generous – and likely to spend.
Sometimes increasing your prices can indicate high quality, resulting in increased sales too.
We now produce as much data in 2 days, as we did from the dawn of civilisation till 2003.
You have a vision and targets. We have the brain power to unlock minds. Let's talk. firstname.lastname@example.org